Or "The tale of the Petone Indoor Markets"
Let me tell you a story. Are you sitting comfortably? Good, then I'll begin!
Planting the seed
An idea germinates; organisational therapy; a search for a venue; defining the market; what a response!
In early 2017, it came to my attention that there really weren’t any craft events in Lower Hutt, particularly in winter. It was, of course, essential for them to be indoors, and so the search for a suitable venue began. I made a call-out for interested stallholders, to gauge interest (which would influence the size of the venue), and began hunting.
Initially, I had intended the event to be something small, where I would offer coaching to my Copper Catkin Consulting students, and they would be able to have a go in a low-pressure market environment – but the idea blew up! The levels of interest were definitely high enough to justify the event, so I began to plan.
With Copper Catkin, we attend a great many markets and fairs throughout the year, and we consistently sell several hundred dollars of stock at every market, even the very quiet ones. If there are people at the market, we give them every opportunity to take home some Copper Catkin goodness, and many of them take us up on the offer.
We look around us and see that many other makers are struggling to do the same, so here are a few quick tips.