Problem statement:
As a customer, I want to be able to pick things up and look at them without having to ask or open the packet - but I also want them to have cute packaging, that will protect them and make a nice gift. I want to be able to grab and go without waiting for packaging.
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As the owner, I don't want to spend hours untangling loose earrings; I want the majority of my stock to be packaged and ready to hang. I want packaging that won't look foxed too quickly, and won't be damaged if there's a little drizzle.

If you’ve ever been to Wellington, NZ, you will know why the thought of outdoor markets gives so many stallholders anxiety. I have certainly done my share – trying to catch flying stock, hanging onto gazebos and umbrellas, worrying about rain, dealing with mud, watching the sky constantly… It can be calm and sunny when you leave the house, and by the time you pull over to start setting up, it’s like a totally different season. We have had gale force winds, snow, floods, electrical storms, weatherbomb lows…