Or "The tale of the Petone Indoor Markets"
Let me tell you a story. Are you sitting comfortably? Good, then I'll begin!
Planting the seed
An idea germinates; organisational therapy; a search for a venue; defining the market; what a response!
In early 2017, it came to my attention that there really weren’t any craft events in Lower Hutt, particularly in winter. It was, of course, essential for them to be indoors, and so the search for a suitable venue began. I made a call-out for interested stallholders, to gauge interest (which would influence the size of the venue), and began hunting.
Initially, I had intended the event to be something small, where I would offer coaching to my Copper Catkin Consulting students, and they would be able to have a go in a low-pressure market environment – but the idea blew up! The levels of interest were definitely high enough to justify the event, so I began to plan.
With Copper Catkin, we attend a great many markets and fairs throughout the year, and we consistently sell several hundred dollars of stock at every market, even the very quiet ones. If there are people at the market, we give them every opportunity to take home some Copper Catkin goodness, and many of them take us up on the offer.
We look around us and see that many other makers are struggling to do the same, so here are a few quick tips.
A seed is sown
Back in December, I was asked if I spoke at quilting groups. I replied that I hadn't really thought about it, but... sure? And then I got home and fretted about what I would actually say at such an event! So I asked the Facebook, because that's what one does these days.
Wrought was launched to bring a new flavour to makers’ markets in the Wellington region, and a big part of that is to encourage new artists and creatives to join to market scene – but it can be daunting!
Rather than simply refuse to have stallholders on board until they have done the hard yards and proven their quality, at Wrought, we have decided to embrace our emerging artists and new makers with the Wrought Chrysalis package.
From the tiniest seed...
It seems like just the other day, I was thinking about getting back into making things for craft markets - but that was waaaay back in April! And here we are, with Copper Catkin getting nicely established, back into the swing of things!
We're getting the hang of the whole craft market scene again - it's a bit like riding a bicycle, as they say. It's great market research, too, pun intended. I've missed that general sense of inspiration that you get by osmosis, simply from being surrounded by creative people and their wares all day.
We've had great feedback on the first batch of designs. I've been drawing and working away whenever I can to make some more designs out of those drawings, and I have several new collections on the way.